I currently work at Welcome Wagon and have been for the past
14 years. Thought I’d share about my creative writing process, writing business
articles, and such.
Previously I have handled the company’s marketing and social
media as well as the monthly newsletter called The Wagon News. I write articles
for the newsletter that are posted on our website. Also, I co-authored an eBook
titled: Small Business Success After COVID.
There are other types of writing too, such as corporate training and product development have been
wonderful tools to give our sales team encouragement, product knowledge and
sales tips for LEVELING UP!
My interests lie in providing useful and inspirational content
for our clients, prospective clients, staff and anyone reading the articles.
It has been and continues to be a great experience writing
for Welcome Wagon.
My creative process:
- Start with a topic
- Gather information on said topic
- Research online and/or within personal notes
- Take a few moments to gather thoughts
- Write
- Edit
- Write some more – make sure there is a voice to the content, so it is a nice and easy read
- Edit
The writing and editing part can take a few to several rounds. It’s important to stop at some point. I’ve heard artists, other writers, and musicians refer to this as well. It’s hard to let it go but you have to. Otherwise, you can get stuck in that loop and not get your content completed. Another thing I find useful to work with is deadlines. They give you a time frame to work in and can help you move the process along.
When I first started writing for the company, I’d worry if
it was good. It just takes practice and refinement to learn discernment of what
is good or not. If you have an editor or trusted source to give you honest
feedback, that is helpful too. I like to say, it’s good to put another set of
eyes on your writing.
Trust yourself, trust the process, and set about doing it. Once
I get locked on a topic, the flow (of writing and ideas) follows. I'm sure you'll find that as well.
Here are some blogs I have written:
On business strategy -
Big Picture
Thinking: https://welcomewagon.com/wagon-news-july-2023/big-picture-thinking/
A segment called Good Works in
the Community where we highlight charitable or non-profit organizations or
events -
Good Works in the Community – Food for the Poor: https://welcomewagon.com/blog/good-works-in-the-community-jan2024/
Where Hoofbeats Are Our Heartbeats: https://welcomewagon.com/blog/wagon-news/wagon-news-february-2023/where-hoofbeats-are-our-heartbeats/
Gaining new clients -
Are you Replacing Lost Customers: https://welcomewagon.com/blog/wagon-news/wagon-news-september-2023/are-you-replacing-lost-customers/
What do you know about Renters?: https://welcomewagon.com/blog/wagon-news/wagon-news-january-2023/what-do-you-know-about-renters/
I hope you find this information useful and I encourage you
to give writing a try! It’s a great skill to have in your toolbox and is highly
valuable to businesses.
The best advice I can offer is to enjoy it, have fun and think of the intended outcome and you will succeed. Happy Writing!